If you are concerned about climate change and don’t know who or what to believe, here’s an article for you.
William D. Nordhaus is one of the main economists working on climate change models. He is the Sterling Professor of Economics at Yale University.
He recently wrote an essay called “Why Global Warming Skeptics are Wrong” that includes a point-by-point response to the Jan. 27 opinion piece in The Wall Street Journal titled “No Need to Panic About Global Warming.”
Nordhaus’ article is worth a careful read for his reasoned discussion and grasp of the climate change conversation.
Why the Global Warming Skeptics Are Wrong
New York Times Review of Books
Countering deliberate misinformation hasn’t been a big issue for me in 12 years of professional business writing.
Spin? Sure. Advantageous positioning? Of course.
But no outright lying.
Moving into the Sustainability world has introduced me to a new level of complicated. I see fear-mongering, cherry picking, rewriting history, and what looks to me like plain old lying.
Considering what’s at stake, I’m not surprised. The Climate Change conversation combines fantastically detailed subject matter, ferociously entrenched viewpoints, and the howling wind of information overload. There’s a lot of money to be made and power to be retained. Winners and losers.
So what’s a communicator to do? Learn to state a strong case, call bull when I see it, and debunk with civility.
The Debunking Handbook is a guide to debunking myths, by John Cook and Stephan Lewandowsky.
The Debunking Handbook, a guide to debunking misinformation, is now freely available to download. Although there is a great deal of psychological research on misinformation, there’s no summary of the literature that offers practical guidelines on the most effective ways of reducing the influence of myths. The Debunking Handbook boils the research down into a short, simple summary, intended as a guide for communicators in all areas (not just climate) who encounter misinformation.
As the owner of Kayak Media, I help make the world a bluer, greener place. I partner with environmentally conscious businesses to help them connect with customers and close sales.
A rising tide lifts all boats.