This week’s Reading, Writing and Links

Kudos to my colleague Jeana Wirtenberg for her Stanford Social Innovation Review piece on 3 transformative business sustainability trends http://t.co/oIzOWPfIx1

Three takeaways from the July 9 Do Sustainability webinar “Creating a Sustainable Brand” with Henk Campher @AngryAfrican and Mike Berry @planamikebarry

1. “Is it relevant to ME?” is the KEY consumer question for creating sustainable products, which are the bedrock of a sustainable brand

2. A cigarette is still a harmful product, no matter how sustainably it’s made. Great @AngryAfrican insight regarding product vs. process.

3. Henk Campfer lays out how companies embed sustainability as a value proposition journey, from Marlboro to Method:

Ignored-Marlboro

Complied-McDonalds

Observed-Apple

Aligned-Dove

Acquired-Nike

Enhanced-Levi’s

Inspired-TOM’s

Designed-Method

Because money. NJspotlight Opinion: Why Doesn’t the NJDEP Believe in Global #Climate Change? http://t.co/01Zo7E4cSe

Helpful level-setting: A Behind-the-Scenes Look at Private Equity’s Sustainability Progress http://t.co/cqEt28DOF4

Breaking the “Isn’t it tacky?” taboo re foodwaste. Nope. Waste is tacky. http://t.co/XIGXfE5Oeg

Let’s hope so. Can thousands of environmental and social justice groups in US join forces to challenge the economic status quo?

Carbonbrief asked energy companies if climate action could lead to ‘stranded assets’. Their response: http://t.co/yODRaFS6GR

Nicely done. “In Truth There Is Beauty” http://t.co/6HWVx0ezbC

Can Quirky model serve corporate sustainability behavior change as well as making more things? http://t.co/KhuZU2Ozlm

Restraint as a value for greater good. @timoreilly “Orgs should actively resist winner-takes-all strategies” http://t.co/o2cz7D13e8

Cogent thinking on Resilience as a strategic frame. The End of #Sustainability http://t.co/Gs6rc9fgRQ

Rubber meet road. Andrew Winston’s free ebook on setting context/science-based metrics & targets. http://t.co/QtDYGVIDab

This week’s reading, writing and links

First of many, I’m afraid. Telling the stories of climate migrants. http://bit.ly/1ftaGMF

Congrats to friend Eric Hanan of  BeeBoldApiaries for his great beekeeping advice in the New York Times http://t.co/y2duN6es88

Must-read. American Association for Advancement of Science on climate report. VERY clear language. http://whatweknow.aaas.org/get-the-facts/

Evocative: Zadie Smith’s climate elegy in the New York Review of Books http://t.co/jrng4R22yv

Great NJ court decision: Gov. Christie’s RGGI removal ruled illegal. NJDEP has 60 days to respond. http://t.co/YJ4E0tsyLU

Highly rec’d: Readable share for catching up on “stranded assets” carbon bubble idea http://t.co/VmDKAQgE9G

Pleased to guest lecture at a friend’s Intro to Sustainability Science class this Monday. http://bit.ly/1g7IRZX