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DNVGL latest sustainability roundtable “The road less traveled: Pathways to Transformation” http://t.co/BCU4HrpkiB

What it all comes down to. http://t.co/ovjIQvKBPw

Revkin: Tracing @Pontifex’s Climate Plans for 2015 http://t.co/s8mY7WMBth

Thoughtful read for 2015 | Gus Speth: Building the new environmentalism http://t.co/zH7DO5Uhx5

Good wrap-up & examples of Big Biz CSR leadership “Doing Good Is Good for Business” http://t.co/FDXE5EygUV

Required reading: New Yorker story on graphene http://t.co/ZjfC79pwMI

READ-HUGE The “New Power” http://t.co/1ZTRW3NFZA

Good News day decimates website’s readership http://t.co/wioQbtcuyE

Monday feel-good: Jan 2007 NYTimes “Happiness 101” on positive psychology http://t.co/ydLtvbYQgT

Nice round-up of the 2015 climate action state-of-play http://t.co/pdE4c5Mvoj

2014 good news: 5 Climate innovations http://t.co/JOCeko6TDM

Good news for 2015 NJ solar http://t.co/EQsVmdXbsN

3 examples where US business leadership can step up for climate policies that help everyone http://t.co/Vgxe1ukkNP

Level-headed editorial on why climate action is good for NJ citizens http://t.co/yHjnd04kk3

NJ used to lead on climate action & we can again | OpEd http://t.co/Jzv3vz5rlc

Graphene is on my 2015 innovation watch list…Wonder material could harvest energy from thin air http://t.co/yJLfiw4QU5

NJ ‘s future. Almost 7K UK properties will be lost to rising seas: http://t.co/GSHudKOnrc

“We are capable of kindness, goodness, & generosity” http://t.co/dEGYsY5X09

261 businesses already in NEW UN climate actions examples portal; share to make it 100x http://t.co/lRZ1Yl3dHT

Catholic Bishops Call For ‘An End To The Fossil Fuel Era’ http://t.co/otmUrisjIx

Pope Francis emerging as global climate justice leader the world needs? http://t.co/4yvmThSvmB

New site uses tech & socent for US resilience http://t.co/uAJImmROWE

Can “green” Pope break the climate deadlock? http://t.co/DZ8tXEPOSh

The Secret Side of Business Sustainability http://t.co/YmSJxQmYV7

Encouraging biz & investors to phase from Fossilfuel->#renewables http://t.co/vYHbkS1DPi

Fracking reparations in W. Virginia http://t.co/uQMPqsDlLL

Catching up: Clifbar shared cocoa sources 12/3. Kudos 4 transparency, support to do more http://t.co/IYo1WjqVoI

2014 fave, highly sharable: 8 Steps to Becoming a Truly Sustainable Brand http://t.co/Yk0pO9Wrt3

LOVE. Sustainability Leadership | 3 new frontiers http://t.co/Rk9MAfpiQM

2015 is the year we change this | The press has a problem reporting good news http://t.co/aA3yaMpRrx

Financial Success Now Requires Sustainability http://t.co/0teYz7l7vA

Global Green Bond Sales 3x to $35B in 2014 http://t.co/5pbxIdFVOJ

Apple, IKEA, Walmart: 12 leaders in on-site renewables http://t.co/HY41yF8ilc

Christmas Day in midcoast Maine. Merry & bright best wishes to you & yours http://t.co/cn1dMYyBmY

3 signals why 2015 is looking good http://t.co/oXvS6nTq2J

State-Based Climate Solution That Doesn’t Need Congress http://t.co/PytjtRVirG

Restored Forests Breathe Life Into  Climate Change Adaptation http://t.co/05l1JMkwlC

Pope may call for 100% renewable at Vatican http://t.co/LPxoc0dztb

Heads-up: will be big for 2015 | Grand Strategy Project http://t.co/NH9l7ntSYT

Beautiful “It’s not the last man standing who wins. But the first man who kneels. And plants his garden” https://t.co/cw6mlI5ljM

There is an invisible global army of people in big companies pushing for CSR http://t.co/qRS7XSQrkh

Monday cheers for Eudaimonia, a word for flourishing http://t.co/9BDMR3lSbG

DC passes sea level rise ‘tipping point,’ more cities to follow http://t.co/LS4ZJp6GZL

SHARE: A $10m #Fairtrade grant shows exponential Biz for Good can happen more, in more places, faster http://t.co/3RiEnRQbCs

Collaboration! NetPositive: The Next Frontier of Sustainability Leadership http://t.co/1Sm6P4RAHl

INSPIRING innovation, leadership & FUN | http://t.co/jYhGeuQsTM

I believe in a New Story about #BizforGood, about Business as an Agent of World Benefit…These folks do too https://t.co/aI1fbqmqR6

GREAT Business for Good innovation story | What if blood tests took a drop & cost pennies? Blood, Simpler http://t.co/CAM79wHXsQ

How more companies can do good while doing well http://t.co/dSQCWleSzH

5 startups that could radically transform the world around us: http://t.co/J3t4IzVQv5

GREAT examples of Biz for Good in unexpected places | Using Entrepreneurship to Save the World. http://t.co/Mem4txFME3

Wonderful! Visual storytelling on culture of dialogue | AppreciativeInquiry http://t.co/Sx87XhFkuW

Business Takes a Decisive Leap: Breakthrough in Collaborating for Good #sustainability http://t.co/SHF66MUdn5

Simple stories help us understand.

The more complex your issue is, the more you need a simple story.

Which might be why Storytelling is so hot in Sustainability communications right now.

As well it should be.

Climate change is the quantum physics, the Abolitionist Movement, the Moon Shot of our time.

Think it can’t be done? Einstein and Lincoln figured out how to boil things down for their audiences.

Even with outlandishly complicated topics. Think E=mc2. And Lincoln’s second inaugural.

So did President Kennedy:

We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.

Notice how simple they are?

And yes, I know that life is complicated and sometimes there’s more than one right answer. I get that.

That’s precisely why it’s all the more important that we tell the most important stories simply.

So people know why something is important, how they are part of it, and what they should do.

Simple stories pass the gut check. People can tell that you are telling the truth. (Liars use simple stories too, but that’s another post.)

If you want to learn about really good Sustainability storytelling, check out the creative people at Story of Stuff. Here’s their story:

Changing the way we make, use, and throw away Stuff so that we have a happier and healthier planet.

I heart the heck out of this twitpic they posted recently:

739199969

Simple, right?

Story of Stuff  is powered by storytelling firm Free Range,who I heard at the NYC Greenbiz Forum earlier this month.

This is Free Range’s story:

Great stories make great things possible.

Couldn’t agree more. They ran a workshop where we were all encouraged to come up with our own story.

Here’s mine (in process):

Writing for a bluer, greener world.

When you can tell a very simple story, you know who you are, and why you are here.

What’s yours?