Little-better isn’t going to cut it. Nor will less-than-last-year.
No. If businesses want to survive the changes coming down the pike from climate change, it’s time for something bigger.
Here’s my review of Andrew Winston’s new book:
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It’s quite the balancing act to talk about humanity’s coming catastrophes with a rational, business-minded focus, but strategist and author Andrew Winston pulls it off.
That’s because he knows what he’s talking about. As he and others have said, “Business can’t succeed in a world that fails.”
To start, Winston briskly and clearly lays out the science. Failing is what awaits us if businesses don’t start getting ready for climate-change fueled weather disasters, resource scarcities and a radically transparent global marketplace. What’s needed is for businesses to make The Big Pivot to low/no-carbon, climate-resilient practices and strategies.
Then, on to examples. Winston knows The Big Pivot–rapid and radical business transformation–is possible because he’s seen and helped companies do it. He shares stories to prove that change can come from decisive leadership rather than just the stick of regulation or crisis. These up-to-date case studies are perfect, sharable examples of what leading companies are doing today.
And finally, he offers 10 strategies that show why and how your company or organization can make big, bold moves for equally big returns on business stability and profitability. I’m inspired by Winston’s call for businesses to buck the short-term safety of a quarterly profits-obsessed status quo. It’s time to pivot to a focus on long-term, science-based realities.
With a certain climate-challenged future ahead of us, The Big Pivot gives us a realist’s path to making sure it’s a prosperous one too.