This Week’s Reading, Writing, Links

Here’s #SDGs info: 17 goals & 169 targets to be achieved by 2030. v @guardian @hlovins http://t.co/Nluc0QU8fA

 

Sept. 19 Peoples Climate March “What Are We Marching For” Event (read up from bottom)

–Phil @350 “This march is about getting people to feel part of the wave” Completely agree.

–Whoa. I think Hunter Lovins just said that the US & China are going to do a #carbon deal as G2

–Think #ActOnClimate is impossible? Hunter Lovins: UN approved 17 #SDGs. A year early. Done. http://t.co/Nluc0QU8fA

–Jo Confino talking about our deep connection to each other and the earth and the universe–coming back to ourselves.

–A word I haven’t heard often enough in business: duty “What is our duty to each other?—Jo Confino

–Hunter talking about “a new narrative” for a new way of doing biz that works for all.

–Donna Morton @PRINCIPIUM_imp “We can align money with our hearts and who we want to be”

–Phil @350 “As humans our capacity to connect is our biggest asset”

–Excited to hear @joconfino @350 @hlovins #PeoplesClimate @BardMBA http://t.co/30XuJQfafp

RT @CoryBooker: Grateful. RT @KayakMediaTweet: So proud that my #nj senators signed the #PeoplesClimate support letter!

RT @ForecastFacts: @KayakMediaTweet @SustainBrands @intel @Verizon @Ford @google lots more talking on this next week too. Will they walk?

1st leading brand to do right thing RT @consumerist: Crest Confirms It’s Distancing Itself From Scandalized NFL http://t.co/uB1vgIuwdg

My latest @SustainBrands: The #CVSEffect in Action: ‘Walk the Talk’ Edition with @Intel, @Verizon, @Ford and @Google http://t.co/m80i1d3Oyh

So proud that my #NJ senators signed the #PeoplesClimate support letter! Thx u @SenatorMenendez @CoryBooker #njenviro http://t.co/1Jt6tuLO8c

@ASBCouncil I want the world to #ActOnClimate because I see a fairer, freer, healthier, greener, bluer world for all of us #ClimateSummit

Desmond Tutu’s #climate summit prayer: “May we learn to sustain & renew the life of our Mother Earth” http://t.co/7V6Ob8prXw

MarcGunther: Is traveling to the #climate march worth the carbon footprint? @GernotWagner ponders the question http://t.co/7pW2fwIz0q

@emorwee NICELY DONE. A theoretical physicist walks into a Congressional hearing. You won’t believe what happened next.

 

Sept. 18 #GreenBizSummit (read up from bottom)
–Verizon’s Gowen makes great rec to find #sustainability expertise w/new grads & veterans

–Love @jeanawirtenberg’s idea that biz owners can be part of a “Conspiracy for Good”–win-win-win for planet & ppl & profits

–@jeanawirtenberg puts biz success in context of #climate change that affects all of us.

–3rd panel coming up…who’s going to mention #climate change first? Hasn’t come up yet but key for all #nj biz

–@MayorBollwage hears about @newjerseypace as a renewable energy bldg job-creating financing option for municipalities #pace

–@MayorBollwage refreshingly real about urban energy resiliency challenges. 54 languages in his town, to start

–Here’s the lead: #Nj Smallbiz Development Centers offering free business counseling 4 biz owners. Competitive advantage ppl

–Yes. St. Peter Univ President: “#sustainability is about a moral & ethical responsibility to future generations”

–Love that #green team action gets ppl involved in local gov’t & their towns win-win 4 stronger communities

–Glad NJDEP rep con’td w/ #sustainability progress needs mindset change for long-term investment & returns 2/2

–NJDEP rep starts w/ short-term vision that #sustainability is “keep ppl employed & keep biz going” …. 1/2

–+1 Pam Mount defines #sustainability as #njenviro plus local economies & equity issues like fair wages and health insurance

–Terhune Orchards #smallbiz owner Pam Mount talking #sustainability & growing @sj_program as well as food for #nj families #GreenBizSummit

–Vivian Brady-Phillips Deputy Mayor, #JerseyCity-turning brown fields into parks for people

–Tweeting at #NJ #Sustainability & #smallbiz Summit in #jerseycity

 

Great debunking by @thinkprogress @emorwee: Congressman: Don’t trust climate scientists, they’re in it for the money http://t.co/lTnkYc4Rm9

+1 MT @MichaelEMann @sawtoothwave Make your voice heard. Vote, write ltrs to the editor, educate yr friends, colleagues, family. #AskDrMann

Want change? Dig in the dirt. Thx u @robintransition. Pls read @drgrist http://t.co/R5nygSwxno

YES “… of the things they love, of place, of possibility, of things their children love and value. 2/2 http://t.co/R5nygSwxno

READ: “We need to speak to peoples’ values, of community, of family….”1/2 http://t.co/R5nygSwxno @robintransition #susty @buildresilience

Instructive 4 how #NJ gov’t works MT @njdotcom NJ sells controversial pension investment tied to MA gov candidate http://t.co/IVDdm84pNC

RT @NewEconomics: Why the Climate Movement Must Stand with Ferguson http://t.co/s5Rv3r8350

This is imp bc Texas drives the nat’l textbook mkt MT @cgiller TX proposes schl books 2 deny manmade #climate change http://t.co/39SzSmfUjh

@RL_Miller Yeah. And even better–what if we fix #climate change & it’s actually really good for our families http://t.co/I5flx9zhFh

Interesting! Thanks Julie MT @TaigaCompany Illinois Considers GHG Metric for Evaluating Utility Performance – http://t.co/mqwVXbj0FR

How about #NJ gets a coordinated #climate plan? Thx @NJSierraClub’s Jeff Tittel OpEd on shore rebuilding http://t.co/6lpuusxcSq

Watching….Launch of a new Climate Economy Commission report for #climate action http://t.co/8kFxuR2aHF #ncereport

Great explainer MT @njspotlight Sen. Bill Package Cld Fundamentally Change #NJ Power Sector http://t.co/B1pliwzc80 @NewJerseyPACE #njenviro

Way to go @emorwee MT @climateprogress 7 big food co.s say #climate change poses a threat to their products http://t.co/dtAIcLNfga #csr

@NJ_Politics: Resolution aiming to stop Christie keeping N.J. out of emissions pact OKed by Senate panel http://t.co/PV8qF0tBw2

Super interesting that Exxon prices #carbon the highest of energy co.s. Thx for reporting @joconfino @GuardianSustBiz http://t.co/4aZmQXPUq7

Concrete win-win examples by @Jeanawirtenberg: How #NJ big biz are helping #smallbiz #sustainability http://t.co/8irsg1dBYC

Like that 1st pt is positive action to #InvestinClimate 160 Environmentalists’ #Climate Declaration http://t.co/evbEmtYap0 H/T @drgrist

Comments wanted MT @joconfino Who are the top tweeters on #economic transformation? @GuardianSustBiz http://t.co/hFFhLkKwle #susty #socimp Sep 15, 2014

Who speaks for your #smallbiz?Read @ASBCouncil research on what biz owners really want #Sustainability @triplepundit http://t.co/TmYTjHGVLn

#NJ Senate takes up #RGGI re-join today http://t.co/E12Yntx4SY #ACPress @wjmckelvey #njenviro

Green Business: Reading & Links from April 1 Hunter Lovins & Andrew Winston Talk At Bard’s MBA in Sustainability Program

Inspiring.

Last night’s Bard MBA in Sustainability’s program called The Frontiers of Sustainable Business was that, and more.

Hunter Lovins and Andrew Winston talked expansively about everything from proving the sustainable business case and setting science-based goals, to planetary limits and compelling narrative storytelling. And the role that business must play to stave off global climate catastrophe.

If you click just one link in this post, watch this: Unilever’s Lifebuoy: Help a Child Reach 5 Years

Three minutes. Then Share, Link, Tweet, Tag it to your networks.

 
The following is presented as things came up in conversation, more or less:


Books (Amazon links noted for easy reference. Buying used and local are always better):

Green to Gold, Andrew Winston

Natural Capitalism: Creating the Next Industrial Revolution, Paul Hawken, Amory Lovins, L. Hunter Lovins

Saving Capitalism From Short-Termism: How to Build Long-Term Value and Take Back Our Financial Future, Alfred Rappaport

Factor Five: Transforming the Global Economy through 80% Improvements in Resource Productivity,  Ernst Ulrich von Weizsacker

The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World
Peter M. Senge, et al

Winning the Story Wars, Jonah Sachs

Bury the Chains: Prophets and Rebels in the Fight to Free an Empire’s Slaves, Adam Hochschild


Ideas/Articles (Wiki links for convenience; caveat emptor):

Michael Porter: Climate Change is unlike any other challenge the world has ever faced. (citation needed)

Not if. When. Make that now. Business leaders need to set science-based carbon goals. Setting targets based on prior business performance is irrelevant–and dangerously naive. It ignores the external realities of irreversible, inevitable global resource scarcity, social and climate disruptions.

Bhutan’s journey to Gross National Happiness

The evolution of the UN Millenium Development Goals to the new Sustainable Development Goals framework

Hunter Lovins’ work with the United Nations Development Programme

Planetary Boundaries

“Earth’s Tipping Point”, article in the journal Nature (June 2012)

“Global Warming’s Terrifying New Math”, Bill McKibben, Rolling Stone magazine (July 2012)

“Time to Wake Up”, Investor Jeremy Grantham on the price of everything going up (May 2011)

Unreasonable Institute partnering with Semester at Sea to offer Unreasonable at Sea

“The Elephant in the Room is Growth”, Patagonia founder Yvon Chouinard lays it out. (GreenBiz Forum SF, March 1, 2013)

“The Fallacy of the China Defense” (Stop claiming that China isn’t doing anything about climate change. It’s not true.) (March 2013)

“The fossil fuel industry is a rogue industry.” McKibben (December 2012)

David Keith on Tar Sands and CO2 Capturing Technologies (January 2013)

“The Tar Sands Disaster” What if Canada becomes like the U.S? (March 2013)

Unilever’s CEO Polaman Quit Reporting Quarterly in 2009. Long-term corporate stewardship is possible. It takes leadership. So let’s stop saying it can’t be done.

Earnings guidance is not a necessary evil to be endured. Coca-Cola, Google and Costco shun quarterly guidance and reporting too.

Systems Thinking as a core sustainability professional competency

“Looking Back on the ‘Limits to Growth'” Smithsonian Magazine looks back at the 1970s prescient description of our world’s current state. (April 2012)

Unilever Sustainable Living Plan

Buckminster Fuller’s Trimtabs

Mondragon Cooperative in Spain


On the power of conversations to change the world:

Daniel Ellsberg meeting Gary Snyder

Joyce LaValle gives Ray Anderson a copy of Paul Hawken’s The Ecology of Commerce


People:

David Brower

Paul Hawken

Ray Anderson

Michael Porter

Kees Kruythoff (Unilever President North America)

 

Green Business: Fake It Till You Make It Green

Greenwashing is good.

Hunter Lovins said that? Hunter Lovins, as in Natural Capitalist Solutions Lovins?

Yes. And she also said this.

Via marketplace.org:

Greenwashing is a Gateway Drug

[O]nce you hold yourself up as ‘green(er)’, increased scrutiny follows. Plus, no one likes to be a hypocrite. Once you say you’re doing it, there’s a tendency to start doing it. In GE’s case, Lovins points out that once GE saw their ‘eco’ products had twice the sales volume of the regular products, “all of a sudden a company without a green bone in its body has one–attached to its wallet.”

Lying as a specific approach? Encouraging superficial actions? Took me a minute to come around. But then I got it.

You don’t throw a non-dancer into the swing of things. You dance with them a little bit at the edge. Let them see how good is.

Get their feet moving. Confidence up.

Before they know it, their friends are watching. Maybe admiringly.

And suddenly they’re dancing. Next thing you know they’ve enrolled in a tango class.

They’re hooked but good.

Classic case of fake it till you make it.

This came to mind when I read that a majority of Fortune 500 companies reported on their sustainability programs, actions and results in 2011. More than doubled from 2010.

Via triplepundit.com:

Record Number of U.S. Companies Issuing Sustainability Reports

G&A Institute states that 53 percent of the 500 companies indexed by Standard and Poor’s issued sustainability reports in 2011, a drastic increase from 2010, when only around 19 percent of the companies reported.

Moreover, this report found that companies that issued sustainability reports enjoyed higher financial returns than their non-reporting competitors.

Does this mean that all these companies have good sustainability metrics? Is there a healthy amount of greenwashing going on? Do the numbers lack context? Are they disconnected from the company’s material pursuits?

Sure. But who cares. They’re in it.

For those who are already on the people-planet-profits bandwagon, these numbers show momentum.

For those new to the party, still mired in short-term shareholder value thinking, this shows a business case.

So I’m seeing the wisdom of bringing everyone to the sustainability conversation. Most of all the skeptics, wallflowers, and foot starers.

Hear that music?

Let’s dance.