I believe in the Big Green Tent.
Meaning, I think that the world’s largest corporations have a role to play in creating a more sustainable world.
That includes chemical companies.
Speaking practically, giant chemical companies employ a lot of scientists. Smart, educated people. The ones we need to invent solutions to raging global problems.
Clorox is a Big Chem Company. Yes.
Clorox also published their first integrated report this year, putting their financial and environmental results on the same balance sheet. Did not know that.
Another thing I did not know: Clorox owns the Burts Bees brand. A personal favorite of mine.
So, a little research gave me a better, more informed picture of what Clorox is about and what they are doing.
Moving on, agri-giant Monsanto has joined a global business council that is working to achieve ambitious sustainability goals by the year 2050.
I personally don’t like all of the products these companies produce. Or the way they market them to consumers.
For example, the Clorox Wipes twitter feed is a paean to joyful germ eradication. I’m all for killing flu viruses and food-borne pathogens. Trust me. But overcleanliness is not a virtue.
That said, with the problems we face as a planet, any and all solutions are welcome.