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Tie compensation to performance.

Recompense to reward.

Simple.

Via Environmentalleader.com:

Intel, Xcel Energy, Alcoa Among US Companies Linking Exec Pay to Sustainability
Intel, Xcel Energy, Alcoa, ING, National Grid, Shell, and Suncor Energy are among the US companies tying executive compensation to sustainability performance, according to a report from The Conference Board.

The report, “Linking Executive Compensation to Sustainability Performance,” says shareholders are placing more value on corporate sustainability initiatives, and are becoming increasingly interested in linking such performance to executives’ compensation.