Kudos to my colleague Jeana Wirtenberg for her Stanford Social Innovation Review piece on 3 transformative business sustainability trends http://t.co/oIzOWPfIx1
Three takeaways from the July 9 Do Sustainability webinar “Creating a Sustainable Brand” with Henk Campher @AngryAfrican and Mike Berry @planamikebarry
1. “Is it relevant to ME?” is the KEY consumer question for creating sustainable products, which are the bedrock of a sustainable brand
2. A cigarette is still a harmful product, no matter how sustainably it’s made. Great @AngryAfrican insight regarding product vs. process.
3. Henk Campfer lays out how companies embed sustainability as a value proposition journey, from Marlboro to Method:
Because money. NJspotlight Opinion: Why Doesn’t the NJDEP Believe in Global #Climate Change? http://t.co/01Zo7E4cSe
Helpful level-setting: A Behind-the-Scenes Look at Private Equity’s Sustainability Progress http://t.co/cqEt28DOF4
Breaking the “Isn’t it tacky?” taboo re foodwaste. Nope. Waste is tacky. http://t.co/XIGXfE5Oeg
Let’s hope so. Can thousands of environmental and social justice groups in US join forces to challenge the economic status quo?
Carbonbrief asked energy companies if climate action could lead to ‘stranded assets’. Their response: http://t.co/yODRaFS6GR
Nicely done. “In Truth There Is Beauty” http://t.co/6HWVx0ezbC
Can Quirky model serve corporate sustainability behavior change as well as making more things? http://t.co/KhuZU2Ozlm
Restraint as a value for greater good. @timoreilly “Orgs should actively resist winner-takes-all strategies” http://t.co/o2cz7D13e8
Cogent thinking on Resilience as a strategic frame. The End of #Sustainability http://t.co/Gs6rc9fgRQ
Rubber meet road. Andrew Winston’s free ebook on setting context/science-based metrics & targets. http://t.co/QtDYGVIDab