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Kudos to my colleague Jeana Wirtenberg for her Stanford Social Innovation Review piece on 3 transformative business sustainability trends http://t.co/oIzOWPfIx1

Three takeaways from the July 9 Do Sustainability webinar “Creating a Sustainable Brand” with Henk Campher @AngryAfrican and Mike Berry @planamikebarry

1. “Is it relevant to ME?” is the KEY consumer question for creating sustainable products, which are the bedrock of a sustainable brand

2. A cigarette is still a harmful product, no matter how sustainably it’s made. Great @AngryAfrican insight regarding product vs. process.

3. Henk Campfer lays out how companies embed sustainability as a value proposition journey, from Marlboro to Method:

Ignored-Marlboro

Complied-McDonalds

Observed-Apple

Aligned-Dove

Acquired-Nike

Enhanced-Levi’s

Inspired-TOM’s

Designed-Method

Because money. NJspotlight Opinion: Why Doesn’t the NJDEP Believe in Global #Climate Change? http://t.co/01Zo7E4cSe

Helpful level-setting: A Behind-the-Scenes Look at Private Equity’s Sustainability Progress http://t.co/cqEt28DOF4

Breaking the “Isn’t it tacky?” taboo re foodwaste. Nope. Waste is tacky. http://t.co/XIGXfE5Oeg

Let’s hope so. Can thousands of environmental and social justice groups in US join forces to challenge the economic status quo?

Carbonbrief asked energy companies if climate action could lead to ‘stranded assets’. Their response: http://t.co/yODRaFS6GR

Nicely done. “In Truth There Is Beauty” http://t.co/6HWVx0ezbC

Can Quirky model serve corporate sustainability behavior change as well as making more things? http://t.co/KhuZU2Ozlm

Restraint as a value for greater good. @timoreilly “Orgs should actively resist winner-takes-all strategies” http://t.co/o2cz7D13e8

Cogent thinking on Resilience as a strategic frame. The End of #Sustainability http://t.co/Gs6rc9fgRQ

Rubber meet road. Andrew Winston’s free ebook on setting context/science-based metrics & targets. http://t.co/QtDYGVIDab

“Reducing risk” rules over “More profits” PwC Survey Finds Majority of Investors Consider #Sustainability http://t.co/autZ8qpqsd

Kudos to the Alabama planning director working with climate deniers to help his state. Tough job #actonclimate http://t.co/VhH4584FKX

A MINING exec talking about sustainable license to operate, zero-waste, zero-harm. Asking the right questions http://t.co/RyrHOs4gAV

Vision! Revived Longitude Prize offers £10m to solve greatest scientific challenges/ http://t.co/vJmBI3GYAZ

Important & encouraging: Evangelicals in Florida working for climate change. http://t.co/PUDSyvWYwR

Some practical “where-to-invest-once-you-divest” suggestions. http://t.co/287G24Dk4W

My latest: The ‘CVS Effect’ in Action: Lessons from Chipotle’s #BurritosNotBullets CSR Win.  http://t.co/pX4ZDQSNEr

In Shell carbon bubble argument, Guardian rockyrex commenter reminds that fates can swiftly shift, a la asbestos litigation. http://t.co/fZ6D0g4SrC

Shell reassures investors that carbon bubble is not a biz risk. Want to ask the reinsurers about that? http://t.co/78nNhVduGv

Great article! Jeana Wirtenberg: How 9 leaders are building sustainable culture http://t.co/wS7gDBvYam

IMO, the open-carry folks weren’t there for burritos. My $.02 on #BurritosNotBullets  http://t.co/nClfM7qHW4

Andrew Winston at Fortune Green this week: In terms of climate change, “the cost of doing nothing is now. Not next year or next century.” –

10 Companies That Are Actually Listening to Customers. http://t.co/JJhLqcmRIP

Bottomless salad bowl in your own backyard! http://t.co/Y1uFyDkrsR

Leave the gun, enjoy my burrito. Thanks Chipotle for standing up for your customers’ peaceful enjoyment http://t.co/QpX9quD0Rl

TweetChat #fails….grats to Aman Singh for hosting productive collegial #sustybiz chats http://t.co/R7eRsWQTod

“Get to Yes” progress from Obamacare opponent shows change is possible for climate action. http://t.co/znAYTQpC8o

A poem that cleans the air—literally a breath of fresh air! http://t.co/uarkyxGjtD

“What everyone does when no one’s looking” Good MITsmr piece on corporate culture http://t.co/vn91PkjW20

Andrew Winston: How CEOs Can Save the World http://t.co/Gh2iQuWOd