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Does a company’s green practices factor into what you buy? What matters most to you? As a business owner, has being green helped you grow your business?

I try to consider my “5 Cs”: concern, convenience, community, conservation and cost.

I’d love to hear your thoughts for an upcoming presentation I’m writing.

Links to spark your thinking:

Via Smartplanet.com:

Will benefiting society benefit your company’s profit?

Via EPA.gov:

Are Green Businesses More Likely to Attract Your Green?

Via Treehugger.com:

Walmart Wants To Start A Conversation On Sustainability With Its New Green Blog

Via Economist.com:

Firms With Benefits (Patagonia Pioneers B Corp Sustainability Status) 

Two links on calculating the risk–and rewards–of solar investment as a smart business choice:

Via Treehugger.com

I bet they are feeling lucky. Good-neighbor Google invests $94 million to create clean power for 13,000 Sacramento, CA homes.

Google Ends 2011 With a $94M Investment in Solar Power

Google has announced yet one more investment in clean energy (just following Warren Buffett’s two big solar power acquisitions). This time, they are investing $94 million into 4 different solar photovoltaic (PV) projects being built by Recurrent Energy near Sacramento, California. The combined PV projects have a capacity of 88 megawatts and will provide their electricity straight to the grid, unlike Google’s previous investments in rooftop solar PV. They should generate enough electricity to power about 13,000 US homes.

Via Greentechmedia.com

It’s not that solar is more expensive; it’s more that solar economics aren’t being measured to demonstrate solar’s long-term economic benefits. Read this post on how the pricing equation changes when you factor in peak load, certainty and price stability.

Guest Post: Why the Solar Industry Lacks Pricing Power

By educating consumers about solar’s role within electricity markets and emphasizing solar economics relative to conventional power — specifically natural gas — the solar industry can attain some pricing power and be a non-trivial part of the energy market.

I wish the green, renewable argument would play a bigger role in solar installation conversations, but frankly it’s all about the money.

It’s not enough for solar to be good, or clean. It has to be cheap.  Cheaper and better than other energy delivery systems.

We need to show that the upfront and downstream cost benefits and output from renewable technologies demonstrate a clear, compelling bottom-line win.

SunShot Initiative Home

It’s like the MoonShot, but for solar price parity and adoption.

The DOE SunShot Initiative is a collaborative national initiative to make solar energy cost competitive with other forms of energy by the end of the decade. Reducing the installed cost of solar energy systems by about 75% will drive widespread, large-scale adoption of this renewable energy technology and restore U.S. leadership in the global clean energy race.

A new study that claims that Solar Price Parity is Already Here

I need to dig into these numbers but the major price components seem to be here.


Here’s a resource list for anyone interested in improving, preserving and enjoying the lakes, rivers, streams and bays that comprise up our Greater NYC watersphere:

(Thanks to the New Jersey Water Resources Research Institute for creating and maintaining this comprehensive list)
Water-Focused List of Regional, State, National and International Organizations

And a few favorites doing hands-on advocacy, action and education on our local waterways:

Riverkeeper (Hudson River & New York Waterways)

Hackensack Riverkeeper

Metropolitan Water Alliance

Clean Water Action