I’m extremely proud to share that one of my “CVS Effect” articles was picked as the top leadership article for “Best of 2014 in Sustainability.”
It’s this one: The “CVS Effect” in Effect: Apple, Disney and Chipotle Step Up
Five major brands have just made news for decisions that buck the bottom-line mantra. Could this be momentum for the “CVS Effect”? Take a look and see if you agree. And note too how brands are joining with allies on these issues, while one brand — Chipotle — is potentially breaking major new ground. Keep reading…
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