Wishing you and yours a peaceful beginning to 2015.
Welcome to 2015
“CVS Effect” Article Picked as 2014 Top Leadership Article on Sustainable Brands
I’m extremely proud to share that one of my “CVS Effect” articles was picked as the top leadership article for “Best of 2014 in Sustainability.”
It’s this one: The “CVS Effect” in Effect: Apple, Disney and Chipotle Step Up
Five major brands have just made news for decisions that buck the bottom-line mantra. Could this be momentum for the “CVS Effect”? Take a look and see if you agree. And note too how brands are joining with allies on these issues, while one brand — Chipotle — is potentially breaking major new ground. Keep reading…