Green Business: Why sustainability metrics needs to consider simplicity

Life’s complicated. That’s the simple part.

Here’s Part 5 of my co-authored series on Sustainability Metrics Pitfalls for Greenbiz.com. We dive deeper into Complexity scholarship and offer some practical resources for Sustainability practitioners to make things simpler.

Why Sustainability Metrics Need to Mix Simplicity With Complexity

Over the course of this series, we’ve described pitfalls where steps that look like the right course sometimes backfire. Life cycle analysis, for instance, may lead to a surprise about the assumed high priority of recycling for every item.

But systems thinking is hard. So in this piece, while we continue to provide additional reasons why it’s essential, we add some “practically idealistic” ideas to make it more feasible.

 

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