Change is hard. Unless you make it easy.
The U.S. Federal Trade Commission has issued revised, updated “Green Guides” to help U.S. businesses ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.
In other words, to avoid green-washing.
Will Help Marketers Avoid Making Misleading Environmental Claims
These guides provide sensible, practical, middle-of-the-road direction for businesses.
Helping to make the right (and legal) way simple to understand is a triple win for businesses, consumers, and the planet.