Green Shift: Reaching People on Climate Change

Put the green stick down.

Green-storyteller Simran Sethi has some ideas on how to change peoples’ mind about climate change.

From Treehugger.com’s coverage of the June 2, 2012 TEDx event in Cibeles, Madrid, Spain:

How Not to Convince People to Go Green: Throw More Facts At Them (Video)

The way to make information relevant is not to ask people to think about or worry about something new—especially not something that’s far away in time or space. The stories have to be close to us, emotionally or physically. Or, we have to displace what’s already in someone’s pool or worry.

In order to change the world, we need to change how we engage with each other.

Get out of your head.

Make it personal.

Make it meaningful.

Connect based on shared experiences and values.