David Roberts has some great news.
We [the U.S.] have cut our carbon emissions more than any other country in the world in recent years — 7.7 percent since 2006. U.S. emissions fell 1.9 percent last year and are projected to fall 1.9 percent again this year, which will put us back at 1996 levels. It will not be easy to achieve the reductions Obama promised in Copenhagen — 17 percent (from 2005 levels) by 2020 — but that goal no longer looks out of reach, even in the absence of comprehensive legislation.
And a ponder. If we are doing so well, why aren’t we talking about it?
The answer, according to Roberts, lies in the political landscape that will shape conversations now until November.
President Obama has some wins to claim, but not all of them lead to good places.
Say, for instance, that electricity use has fallen.That’s all well and good, except for that this dip was caused by the Great Recession whalloping production and consumption.
See the tarnished lining inside this silver news?
This good news-bad news is nothing new to anyone who has spend time in a public affairs, investor relations or marketing communications position. Don’t say things that lead to questions you don’t want to answer.
As a Sustainability writer and practitioner, I’m fascinated by what I can learn from these real-world conversations. I’m interested in talking more persuasively, honestly and accurately about how climate change and environmental issues impact our businesses and communities.