Green Blueprint: Follow Ford

What does front-and-center Sustainability look like?



New Ford focus? Automaker says sustainability is Job One

The company’s global director of sustainability and vehicle environmental matters, John Viera, tells GreenBiz the issue of sustainability “has moved from the periphery to the center of our strategy for succeeding in the marketplace and helping to address global challenges.We understand that business practices focused on energy efficiency, sustainable materials, human rights and consumer safety are the key to the continued growth of our company and quality of life worldwide.”

This bold declaration for the future embraces a today-and-tomorrow strategy by making traditional fuel engines more efficient while also innovating new  electric technologies.

I’ll be following closely to see how pronouncements match up with reality.




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