What’s In It for Me?
That’s generally what people want to know. Building relationships is all about agreeing on common goals and mutual benefit.
Like, say, with a company’s CFO.
BSR offers a short and sweet summary of how Sustainable Business practices directly map to six key business drivers.
- Business Model
- Revenue and Profit
“Beyond the dense words and pretty pictures, every business plan or annual report addresses a set of core issues that each company must face. The more CSR programs support these issues, the more concrete support they’ll likely receive from the CFO.”
Sustainability is not the driver: good business is.