Green Business: Proving the Business Case to Wall St.

Follow the money.

Connect the dots.

Companies that think about how to be better today and are gearing up to be  ready for tomorrow are…more profitable.

That’s just good business.

This article presents evidence that Wall St. analysts are coming on board to Sustainability as a profitable business mindset.

Via Environmentalleader.com

Is Wall Street Beginning to ‘Get’ Sustainability?

Fortunately, however, evidence is emerging, not only that firms with highly visible and authentic CSR/sustainability programs actually perform better in financial terms than others (see Green Winners), but that analysts and bankers are slowly recognizing that these firms are deriving clear competitive advantage and tangible financial benefit from pursuing sustainability-based strategies.

… A rigorous academic study conducted by faculty members at the Harvard and London Business Schools. The Impact of Corporate Social Responsibility on Investment Recommendations suggests that analysts have gone from believing a few years ago that a focus on CSR and sustainability was a net negative influence on financial performance to believing now that the reverse is true, and are factoring it into their investment recommendations accordingly.