“People who say it can’t be done should get out of the way of the people doing it.”
Global companies can and should do a better job of measuring and reducing their environmental impact.
For those who say it’s too hard or costly, Rob Bernard, Microsoft chief environmental strategist, says it can be done.
The IT giant has announced a major software deal to help track its environmental impact and drive down emissions and energy bills.
“What really interests me is how we can leverage IT to make savings,” he said. “Although as a society we’re still trying to figure out exactly how to do that.”