Bank robber Willie Sutton supposedly quipped that he targeted banks because “that’s where all the money is.”
That came to mind when I heard that CFOs are stepping up to manage their company’s sustainability strategy.
Sounds like smart business to me.
I’m glad to see the the dots connect. The things that CFOs care about–profits, position, potential–are the same things that Sustainability can help manage.
The report cites CFO concerns that upcoming resource scarcities –namely water–are a short-term core business risk.
Short-term. As in 3-5 years short-term.
Via Ernst & Young/GreenBiz.com: